《新娘》与美国《Modern Bride》版权合作，是中国唯一一本为新娘设计的新婚时尚杂志。她以敏锐的时尚嗅觉和个性化的风格，传递国际婚礼文化资讯，引领新婚时尚潮流，为新人提供最全面周到的个性化服务。她是那些精明、理智新娘的忠实朋友，也是家人、朋友送给新人的最佳礼物。

《Modern Bride》杂志，自50多年前创刊至今，一直是同类杂志中的佼佼者，主刊每期发行量为40余万册，拥有17个地方版本，畅销全美。

Modern Bride China, in license agreement with Modern Bride of the US , is the first wedding magazine in China, It introduces the latest overseas and domestic wedding fashion, provides the most comprehensive information and service with a very personal touch, and leads the wedding trends. Modern Bride China is a loyal friend to the savvy and sophisticated engaged woman, as well as an ideal present to the newly-weds from their friends and family members.

Founded 50 years ago, Modern Bride America is the leading bridal magazine in the US, distributed all over the States with 17 Connections ,with a circulation of over 400,000 copies

EDITORIALCONTENT

现代时尚

“现代时尚”特别为新人们设计了星级魅力、时尚风情、扮美指南、时尚派对等栏目，通过最权威的婚纱、礼服时尚发布和潮流分析，以多角度的视点向新人们传递国际流行的个性化趋势，精选具有高雅风格的实用搭配，满足新人们热爱自我、追求变化的个性，充分展现个人风采。

Modern Style

One may find overseas charming models, bridal gowns, guide to beauty and fashion trends in this section. Modern Bride China also provides the hottes bridal fashion with greet elegance and personal touch, helping all the newly-weds to realize their wedding dreams.

现代美容

美丽是女人一生的事业，尤其是在做新娘的那一刻，100%的读者都会从头到脚地关注自己。据调查，婚礼前半年开始，新人平均三个月投入万元，用于美容，购买护肤和彩妆产品及健身。因此，我们的美容版揽括彩妆、香水、护肤、美体、发型、健康等各方面，针对新婚人群的实际需要，在介绍时尚的美容理念，推荐适宜的美容产品的同时，追求实用、时尚、优雅的风格，给予新娘、新郎人性化的关怀。

美容版诚邀最知名的护肤品牌、最具说服力的明星、最活跃的造型师、最专业的健身教练，加入我们这个盛大的美丽Party，为新娘提供最体贴最细致的关怀，让即将踏上红地毯的爱侣们轻松愉快地开始幸福人生。

Modern Beauty

According to the survey, brides start planning for the wedding half a year in advance. They spend a lot of money in beauty saloon, make-up products and keep-fit gym. Modern Bride China recommends the latest information on facial care and body treatment. World famous brands, hot stars, beauty experts and professional coaches will give their best products and advices for the newly-weds.

现代家居

结婚是人生中最重要的一刻，它对人生最明显的改变就是2个人要共同组建一个爱巢。调查显示，约有80%以上的新人都会购买自己的新房，并亲自设计装饰房间，更有94%以上的新人表示每年都会关注流行趋势，并据此添置新的家居用品。另外对结婚花销的调查显示，新房购置的装修装饰及相关费用占结婚全部费用的80%以上。

家居版特别设计了约会经典、新婚之家、家电E时代等栏目。帮助为置家而苦恼的新人，在令人眼花缭乱的家居市场中选择实用、漂亮、价格适中并且符合自我个性的产品，创造出最时尚、舒适的爱巢。

Modern Living

According to the survey, over 80 percent newly-weds will purchase their new houses or apartments and would like to make the design by themselves, taking up 80 percent of their wedding expenditures. Modern Bride China helps you build up a comfortable home with trendy home decorations, household electronic appliances, and modern furniture.

现代旅游

经《新娘》杂志社的调查，有90%以上的新人会进行蜜月旅行，其中有60%会选择出境蜜月游。旅游版的内容十分丰富，我们精心为新人们设计了蜜月故事、线路推荐、旅行装备等栏目。我们希望可以与读者共同分享他们在蜜月中的感动与幸福，为他们推荐全球最佳的度蜜月国度和线路、最值得信任的旅行机构及国内外别具情调的豪华度假酒店，为他们提供特别贴心、时尚的旅行用品信息。《新娘》旅游版，不仅为读者提供丰盛的视觉大餐，更是每个准新娘贴身的旅行精灵。

Modern Travel

According to the survey, over 90 percent newly-weds go for their honeymoons after wedding, while 60 percent spend their honeymoons abroad. Modern Bride China serves as a tour guide that provides travel tips and helps discover new vacation destinations.We are willing to share with our readers their honeymoon stories, and give them the detail information about those honeymoon destinations. Modern Traval will not only satisfy your eyes, but also serve as your best travel friend.

婚礼计划

从接受求婚到婚礼筹备，从婚礼流程到婚宴设计，《婚礼计划》版块邀请资深婚礼策划师、宴会师、花艺师、蛋糕师和摄影师等专业人士为新人出谋划策，提供最前沿的婚礼流行趋势和最实用的婚礼筹备指南，每一个细节都会为新人量身定制，个性十足，帮新人实现他们的婚礼梦想。

Wedding planning

From accepting the proposal to preparing for the wedding, and wedding flowing to ceremony designing, Wedding Planning will invite some senior wedding planners, banquet planners, florists, bakers, photographers, these people will give the personal guide for all of the newlywed. Providing the latest fashionable wedding information. Every detail is full of individualist.

婚礼现场

贴近普通读者，展示特色婚礼，对婚礼中与众不同的精彩环节加以描述和点评，以供新人欣赏和借鉴。

Real wedding

Close to the taste of ordinary people, show the special wedding and display the distinguishing weddings, comment on the excellent elements

QA

对读者来信提出的婚礼问题进行解答：邀请婚礼策划师等回答婚礼策划、婚礼流程方面的问题；邀请美容顾问来回答新人提出的护肤、彩妆、护发及瘦身问题，邀请资深服装设计师回答新人关于服饰搭配、服装礼仪方面的问题。

Q&A

Answer the reader’s question about the wedding, the wedding planer will tell you about the wedding preparing, and the trend of wedding. Besides, the hairdressing and designer can help you deicide what it is suitable for you.

专题

由婚礼延伸的一系列时尚话题，关注准新娘在即将开始的婚姻生活中可能遭遇的各种问题，从而更好地规划并处理好自己的婚姻生活。对于新婚夫妇面临的情感问题，提供实用可行的方案，促进双方的情感融合；总结夫妻双方在婚姻里会遭遇的健康问题，告诉新人如何进行安全、快乐的性生活。

Topic

There are several trendy topics about wedding for newlyweds. Such as how to face the new life, solve the healthy problem, the sensibility between the newlywed, and also include about the safe sex and so on, help you become a happy bride.

《新娘》地方版

为了加强《新娘》杂志的实用性，更好地为全国广大读者服务，本刊地方版根据不同地区的特点为新人推荐适当的婚庆服务机构。目前已经开辟了北京、上海、浙江、广东、辽宁等地区的婚庆资讯版块，今后还将陆续开辟其它地区的地方版业务，为各地的新人们提供全方位的新婚服务！

《新娘》地方版以宣传国内及地方知名品牌、传播区域行业内的信息为主，集指导性和实用性于一身，根据不同地区的特点提供具有针对性的最新资讯，让新人在筹备婚礼期间有条不紊地顺利成就终身大事。

《新娘》地方版随《新娘》杂志正刊一起发行，并在全国各大城市的婚庆行业免费赠送，是新人筹备婚礼的实用指南，受到了各地新人广泛的好评。

Modern Bride China Connections

As a practical and helpful guide to the newly-weds and their family, Modern Bride China Connections are devoted to providing the newly-weds with the information about the local wedding service companies. Now we have already five local sections, including Beijing, Shanghai, Zhejiang, Guangdong, Liaoning. And other sections will be carried out in the near future.

Modern Bride China Connections focus on the promotion of the domestic and local famous brands, providing the latest information of the bridal industry. They serve the newly-weds as the helpful guidebooks and facilitate their wedding preparation task.

Modern Bride China Connections are distributed together with Modern Bride China. One may also get them at major wedding service agencies in big cities nationwide.

读者群分析（reader’s profile）

婚姻状况/Marital Status

未婚/Unmarried58.5%

订婚/Engaged35%

新婚/Newly-wed6.5%

受教育状况/Education Status

大学以上/Above Undergraduate64%

大专/Senior College28%

高中/Senior High School 8%

年龄/Age

19-24岁/years old36%

25-30岁/years old44%

30-35岁/years old15%

35岁以上/above 355%

平均年龄/Average Age 26岁

月收入状况/Monthly Income

1500-2500RMB 8%

2500-3500RMB 23%

3500-5000RMB 36%

5000-10000 RMB 27%

More than 10000 RMB6％

平均收入/Average Income5000RMB

特殊广告服务/Special Forms of Advertising

软文宣传（须适合本刊风格及内容）/Information Column (Must adapt to the style and content of Bride)…20,000元/P

插页广告/Insert Advertisements

a. 插装费(不能超过杂志尺寸)/Insert Fee(Fit the size of magazine)—— 0.30元/本/Copy（按发行量计算）

b. 广告费/Advertising Fee—— 10,000元/P

c. 制作费(设计、出片、打样)/Designing Fee ——2,000元/P

d. 加印费/Additional Printing Fee——根据加印数量及印刷成本收取/Charged according to the amount and cost of printing

注:

a条款插装费，每本不能超过16P，超过16P，根据超出部分的页码，相应增加插装费的50%~200% ;

a. Insert Fee. Every copy should not exceed 16 pages. Insert fee for additional pages over 16 will be increased by 50 to 200 percent.

b 条款制作费，如果客户自行提供印刷成品，此费用免收。

bDesigning Fee will not be charged if advertisers have all the designs done.

出刊须知

□每月25日出刊。

□出刊日前45天定单截稿，出刊日前30天定菲林，大样截稿。

□封面：250克铜板纸内文：105克铜板纸

□胶片要求彩色：175线/右读/药膜朝下

□刊物成品尺寸：214×285mm

□出血：3mm

□如需设计广告菲林片，则须提前45天将广告内容交本杂志设计中心制作。

设计制片费：2000元/页

□刊登广告应遵守中华人民共和国《广告管理条例》的有关规定；出版方对不符合广告法的

广告内容和设计图形有删改或拒绝刊登权。

□广告菲林片必须在指定截稿日期前送到。广告客户未能按时提供菲林，出版方有权重复

使用现有的菲林或加收当期广告费用的30%加急费。

□广告客户需提供4色分色片和彩色打样2张，任何因分色片质量问题而发生的相关印刷责任均由客户自行承担。

□对于所有下单的广告，广告联系人或广告主应获得授权刊登该广告的全部内容及主题。

□广告订单的取消或修改，必须由广告方提前以书面形式通知，并经伊萝丝广告有限公司书

面确认才可以生效。

□广告截止日期后，不得撤消广告订单。

□客户应在收到付款通知后30日内付款。如未能按期付款，须支付每天0.3%的滞纳金。

CIRCULATION

发行各渠道所占比例（Proportion of Distribution Channels）

零售渠道67.7％

Retail Channels

杂志社订阅9.9％

Direct Subscription

邮局订阅9.0%

Subscription via Post Office

行业客户购买8.6％

Wedding Company Clients

婚姻登记处赠阅4.8％

Free Magazines for Marriage Registry Offices

《新娘》杂志总发行量（199200册）

Modern Bride China is distributed nation wide with a circulation of 199200 copies

• 零售渠道：（报亭、地铁、机场、网络销售等）134830册

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